Danesh Mohiuddin Humorous Illustration
  • Illustration Gallery
  • About
  • Blog
  • Instagram
  • Shop
  • Adrak
  • Timeless Characters

Editorial Financial Illustration the time of COVID 19

25/3/2020

0 Comments

 

The brief

The title of the article is '5 things to consider if you're worried about your finances right now'. I was given this brief yesterday, March 23rd at around 1pm. I had to come up with an illustration that was expressing the idea but also wary of the sensitivities of the institution publishing it (TD Bank). 

Initial Concept

Picture
I normally come up with at least three to five concepts but time was limited, and this is all I could think of at the time.  I wanted to show a meditating figure with the solutions around her, with a backdrop of tension. The idea was rejected however as the team felt it was too relaxed, and would not be relatable.  Ans so I came up with some more ideas..

Reworking concept

Picture
And so I came up with these options sitting on my bed trying to get my son to nap at the same time. I wanted to focus more on the aspect of social distancing, and working from home tie the idea into that. The team went for option A, but felt that it shouldn't be too negative and there should be some sort of positive element in it showing the solutions.

Final illustration

Picture
That night I went right for it, and created this. The hardest thing was getting the expression right, so that the person seemed worried but also slightly relieved by possible positive things in the situation. The team liked it but felt however that the dollar signs were not necessary (perhaps too dramatic). I was worried that we would lose the financial aspect of it.. but then in conjunction with the headline it might work.

Publication

Picture
And this what the final looked like. I'm quite happy with it for the time it took to complete  (basically had half a  day). I like that the sense of isolation is clearly evident in the image and reflective of the times. The headline helps is make sense. I feel its a mood the people can relate with right now, and thats what's important, it reflects the times. 

Want to read it? Check out this link..
https://www.moneytalkgo.com/5-things-to-consider-if-youre-worried-about-your-finances-right-now/
0 Comments



Leave a Reply.

    Danesh Mohiuddin

    Travelling illustrator with a love of comedy, history and music!

    Archives

    February 2022
    June 2021
    February 2021
    July 2020
    June 2020
    April 2020
    March 2020
    October 2019
    September 2019
    February 2019
    October 2018
    August 2018
    April 2018
    February 2018
    July 2017
    June 2017
    May 2017
    February 2017
    November 2016
    June 2016
    April 2016
    March 2016
    December 2014
    November 2014

    Categories

    All

    RSS Feed

Picture
  • Illustration Gallery
  • About
  • Blog
  • Instagram
  • Shop
  • Adrak
  • Timeless Characters