Dubai Metro Ad Campaign - Saatchi & Saatchi

Waaay back in 2009 I was commissioned by Saatchi & Saatchi in Dubai to illustrate their Dubai Metro Ad campaign. The challenge was that there were a few metro stations that were being underused and they wanted to shed some light on them. I would go and and sit in the area and sketch for hours on end, trying to get the nuances of the type of people that roamed there.  These were presented on buses, billboards, newspapers and bus stops. This was huge.