I'm a big ping pong fan, and we have a community table in our building. This is a game though which you can't play by yourself, so I'm always super excited when friends visit as I eventually lure them to the Ping Pong table. Then I thought, we are an entire building/community of people who are not really in touch with each other. How amazing is it that we have a Ping Pong table in our building and how sad is that nobody knows who else plays? And so after a few months of convincing the building staff (it's an apartment building and not a condo, I think that makes a difference) they finally decided to go through with a little tournament.
Ofcourse I volunteered to do the poster for it. I wanted it to make is something authentic and unique. I think that now overtime I do an illustration for a specific purpose, that it should be unique only to that purpose and not usable in other instances. If people wanted generic stock illustrations or graphics then there's a place for that. That's why I have the very casual looking dude with the slippers, the house keys, the ghetto ping pong racket, and the recycling bin (which is next door to the ping pong room). This is what makes is special and unique, it caters directly to the audience in mind, it speaks their language. It's not just any ping pong tournament, it's a ping pong tournament for these specific people who live in this specific place. It's for a niche market.
Every commissioned illustration must be a special unique gift to it's audience and nobody else.